How Narrative Sports Content Builds Fan Connection

In the second of our Sport Fan Series, join us for a discussion on how sports content develops fan connection and the emerging role of sport documentaries and narrative content.

We’ll discuss how great storytelling fosters fan connection, learning from content creators and their experiences in producing sports stories in innovative ways, as well as from academic experts who understand the power of narrative when it comes to sport.

Sporting organisations, marketers, managers and media will appreciate the focus on research needed to understand how fans are engaging with content and how to create meaningful, narrative driven content that sets itself apart, particularly as sports adapt their fan engagement strategies during the COVID-19 pandemic.

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