BA, GradDip (Applied Psychology), MA, PhD (Adelaide)
Health Sciences

Professor Melanie Wakefield is Director of the Centre for Behavioural Research in Cancer at the Cancer Council Victoria and an NHMRC Principal Research Fellow. She holds honorary professorial appointments at the University of Melbourne, University of Sydney and Deakin University, and has published over 200 peer-reviewed journal papers. Her major research focus has been on the effects of mass media campaigns and tobacco control policies on smoking behaviour, supported by grants from Australian, US, and international funding sources. With colleagues in her Centre, she also undertakes research and evaluation to support the development and implementation of skin cancer prevention programs, obesity prevention and alcohol harm prevention policies and campaigns. Professor Wakefield is a past recipient of the Nigel Gray Award for contribution to tobacco control in the Oceania region, and in 2012 was awarded the American Cancer Society’s Luther L. Terry Award for Outstanding Research Contribution in Tobacco Control.

Officer (AO) of the Order of Australia (2019)

  1. Wakefield MA, Coomber K, Durkin SJ, Scollo M, Bayly M, Spittal MJ, Simpson JA, Hill D. Time series analysis of the impact of tobacco control policies on smoking prevalence among Australian adults, 2001–2011. Bulletin of the World Health Organization 2014 [Epub ahead of print].
  2. Scully M, Makin J, Maloney S, Wakefield M. Changes in coverage of sun protection in the news: threats and opportunities from emerging issues. Health Education Research 2014 [Epub ahead of print].
  3. Dixon H, Scully M, Kelly B, Chapman K, Wakefield M. Can counter-advertising reduce pre-adolescent children’s susceptibility to front-of-package promotions on unhealthy foods? : Experimental research. Social Science & Medicine 2014 [Epub ahead of print].
  4. Scollo M, Bayly M, Wakefield M. Availability of illicit tobacco in small retail outlets before and after the implementation of Australian plain packaging legislation. Tobacco Control 2014 [Accepted 21 March).
  5. Zacher M, Bayly M, Brennan E, Dono J, Miller C, Durkin S, Scollo M, Wakefield M. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: An observational study of outdoor café strips. Addiction 2014; 109(4): 653-62.
  6. Wakefield M, Bayly M, Scollo M. Product retrieval time in small tobacco retail outlets before and after the Australian plain packaging policy: real-world study. Tobacco Control 2014; 23(1): 70-6.
  7. Dobbinson SJ, Jamsen K, Dixon HG, Spittal MJ, Lagerlund M, Lipscomb JE, Herd NL, Wakefield MA, Hill DJ. Assessing population-wide behaviour change: Concordance of 10-year trends in self-reported and observed sun protection. International Journal of Public Health 2014; 59(1): 157-66.
  8. Dobbinson S, McLeod K, White V, Wakefield M, White V, Livingston T, Simpson J, Jamsen K. Maximising students' use of purpose-built shade in secondary schools: quantitative and qualitative results of a built-environment intervention. Health & Place 2014; 26: 136-42.
  9. Dixon H, Warne C, Scully M, Dobbinson S, Wakefield M. Agenda-setting effects of sun-related news coverage on public attitudes & beliefs about tanning & skin cancer. Health Communication 2014; 29(2): 173-81.
  10. Dixon H, Scully M, Niven P, Kelly B, Chapman K, Donovan R, Martin J, Baur L, Crawford A, Wakefield M. Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children’s food preferences: experimental research. Pediatric Obesity 2014; 9(2): e47-57.
  11. White V, Durkin S, Warne C, Coomber K, Wakefield M. What is the role of tobacco-control advertising intensity and duration in reducing adolescent smoking prevalence? Findings from 16-years of tobacco control mass media advertising in Australia. Tobacco Control 2013 [Epub ahead of print].
  12. Wakefield M, Zacher M, Bayly M, Brennan E, Dono J, Miller C, Durkin S, Scollo M. The silent salesman: An observational study of personal tobacco pack display at outdoor café strips in Australia. Tobacco Control 2013 [Epub ahead of print].
  13. Brennan E, Durkin SJ, Wakefield MA, Kashima Y. Assessing the effectiveness of anti-smoking television advertisements: Do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours? Tobacco Control 2013 [Epub ahead of print].
  14. Azar D, White V, Bland S, Livingston M, Room R, Chikritzhs T, Durkin S, Gilmore W, Wakefield M. 'Something's Brewing': The Changing Trends in Alcohol Coverage in Australian Newspapers 2000-2011. Alcohol and Alcoholism 2013 [Epub ahead of print].
  15. Zacher M, Germain D, Durkin S, Hayes L, Scollo M, Wakefield M. A store cohort study of compliance with a point-of-sale cigarette display ban in Melbourne, Australia. Nicotine & Tobacco Research 2013; 15(2): 444-9.
  16. Wakefield MA, Hayes L, Durkin S, Borland R. Introduction effects of the Australian plain packaging policy on adult smokers: a cross-sectional study. BMJ Open 2013; 3(7).
  17. Wakefield MA, Bowe SJ, Durkin SJ, Yong H, Spittal MJ, Simpson JA, Borland R. Does tobacco control mass media campaign exposure prevent relapse among recent quitters? Nicotine & Tobacco Research 2013; 15(2): 385-92.
  18. Wakefield M, Bayly M, Durkin S, Cotter T, Mullin S, Warne C, The International Anti-Tobacco Advertisement Rating Study Team. Smokers’ responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries. Tobacco Control 2013; 22: 24-1.
  19. Volkov A, Dobbinson S, Wakefield M, Slevin T. Seven-year trends in sun protection and sunburn among Australian adolescents and adults. Australian and New Zealand Journal of Public Health 2013; 37(1): 63-9.
  20. Terry-McElrath Y, Emery S, Wakefield M, O’Malley P, Szczypka G, Johnston LD. Effects of tobacco-related media campaigns on smoking among 20-30 year-old adults: longitudinal data from the United States. Tobacco Control 2013; 22(1): 38-45.
  21. Scully M, McCarthy M, Zacher M, Warne C, Wakefield M, White V. Density of tobacco retail outlets near schools and smoking behaviour among secondary school students. Australian and New Zealand Journal of Public Health 2013; 37(6): 574-8.
  22. Scollo M, Hayes L, Wakefield M. What price quitting? The price of cigarettes at which smokers say they would seriously consider trying to quit. BMC Public Health 2013; 13(1): 650.
  23. Niven P, Scully M, Morley B, Crawford D, Baur LA, Wakefield M. Socio-economic disparities in Australian adolescents' eating behaviours. Public Health Nutrition 2013: 1-6.
  24. Mullins R, Coomber K, Broun K, Wakefield M. Promoting cervical screening after introduction of the human papillomavirus vaccine: the effect of repeated mass media campaigns. Journal of Medical Screening 2013; 20(1): 27-32.
  25. Morley B, Scully M, Martin J, Dixon H, Wakefield M. What types of nutrition menu labelling lead consumers to select less energy-dense fast food? An experimental study. Appetite 2013; 67: 8-15.
  26. Makin JK, Warne CD, Dobbinson SJ, Wakefield MA, Hill DJ. Population and age-group trends in weekend sun protection and sunburn over two decades of the SunSmart program in Melbourne. British Journal of Dermatology 2013; 168(1): 154–61.
  27. Hammond D, Wakefield M, Durkin S, Brennan E. Tobacco packaging and mass media campaigns: Research needs for articles 11 and 12 of the WHO framework convention on tobacco control. Nicotine & Tobacco Research 2013; 15(4): 817-31.
  28. Forbes LJL, Simon AE, Warburton F, Boniface D, Brain KE, Dessaix A, Donnelly C, Haynes K, Hvidberg L, Lagerlund M, Lockwood G, Tishelman C, Vedsted P, Nyre Vigmostad M, Ramirez AJ, Wardle J, Donnelly M, Donnelly D, Fischer Pedersen A, Keen D, Roberts C, Kite J, O’Hara B, Perez D, Petermann L, Roberts C, Wakefield M, Wulff C. Differences in cancer awareness and beliefs between Australia, Canada, Denmark, Norway, Sweden and the UK (the International Cancer Benchmarking Partnership): do they contribute to differences in cancer survival? British Journal of Cancer 2013; 108: 292-300.
  29. Durkin S, Bayly M, Cotter T, Mullin S, Wakefield M. Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: Do demographics, smoking characteristics and cultural differences matter? Social Science & Medicine 2013; 98(0): 204-13.
  30. Dunlop S, Cotter T, Perez D, Wakefield M. Televised antismoking advertising: effects of level and duration of exposure. American Journal of Public Health 2013; 103(8): e66-73.
  31. Dobbinson SJ, Volkov A, Wakefield MA. Public misperception of new regulations supports a call for a nationwide solarium ban (letter). Medical Journal of Australia 2013; 198(7): 364.
  32. Chapman S, Wakefield M. Large scale unassisted smoking cessation over 50 years: lessons from history for endgame planning in tobacco control. Tobacco Control 2013; 22(Suppl 1): i33-5.
  33. Simon AE, Forbes LJL, Boniface D, Warburton F, Brain KE, Dessaix A, Donnelly M, Haynes K, Hvidberg L, Lagerlund M, Petermann L, Tishelman C, Vedsted P, Vigmostad MN, Wardle J, Ramirez AJ, the ICBP Module 2 Working Group, ICBP Programme Board and Academic Reference Group. An international measure of awareness and beliefs about cancer: development and testing of the ABC. BMJ Open 2012; 2: e001758.
  34. Hammond D, Wakefield M, Durkin S, Brennan E. Tobacco packaging and mass media campaigns: Research needs for articles 11 and 12 of the WHO framework convention on tobacco control. Nicotine & Tobacco Research 2012 [Epub ahead of print].
  35. Morley B, Scully M, Niven P, Baur LA, Crawford D, Flood V, Okely AD, Pratt IS, Salmon J, Wakefield M, for the NaSSDA Study Team. Prevalence and socio-demographic distribution of eating, physical activity and sedentary behaviours among Australian adolescents. Health Promotion Journal of Australia 2012; 23 (3): 213-218 .
  36. Wakefield M, Zacher M, Scollo M, Durkin S. Brand placement on price boards after tobacco display bans: a point-of-sale audit in Melbourne Australia. Tobacco Control 2012 21: 589-592.
  37. Rigotti MD NA, Wakefield M. Real people, real stories: A new mass media campaign that could help smokers quit. [Invited editorial]. Ann Intern Med 2012; 156 (12).
  38. Morley B, Martin J, Niven P, Wakefield M. Public Opinion on Food-Related Obesity Prevention Policy Initiatives. Health Promotion Journal of Australia 2012; 23(2):86-91.
  39. Wakefield M, Germain D, Durkin S, Hammond D, Goldberg, Borland, R. Do larger pictorial health warnings diminish the need for plain packaging of cigarettes? Addiction. 2012; 107: 1159-1167.
  40. Scully M, Morley B, Niven P, Pratt IS, Okley AD, Wakefield M, for the NaSSDA Study Team. Overweight/obesity, physical activity and diet among Australian secondary students – first national data set 2009-10. Cancer Forum. 2012; 36 (1):17-20.
  41. Chapman S, Wakefield M. Smoking cessation strategies. (Editorial). British Medical Journal 2012; 344.
  42. Morley B, Scully ML, Niven PH, Okely AD, Baur LA, Pratt IS, Wakefield MA, NaSSDA Study Team. What factors are associated with excess body weight in Australian secondary school students? Medical Journal of Australia 2012; 196(3):189-192.
  43. Durkin S, Brennan E, Wakefield M. Mass media campaigns to promote smoking cessation among adults: An integrative review. Tobacco Control. 2012; 21:127-138.
  44. Gold J, Hellard M, Lim M, Dixon H, Wakefield M, Aitken C. Public-private partnerships for health promotion: The experiences of the S5 project. American Journal of Health Education 2012; 43(4):250-253.
  45. Emery S, Kim Y, Choi Y-K, Szczypka G, Wakefield M, Chaloupka F. The effects of smoking-related television advertising on smoking and intentions to quit among adults in the US: 1999-2007. American Journal of Public Health. 2012; 102(4):754-757.
  46. Dobbinson S, Wakefield M, Hill D, Girgis A, Aitken JF, Beckmann K, Reeder AI, Herd N, Spittal MJ, Fairthorne A, Bowles KA. Children’s sun-exposure and sun protection: prevalence in Australia and related parental factors. Journal of the American Academy of Dermatology 2011; 66 (6): 938-947.
  47. Germain D, Durkin S, Scollo M, Wakefield M. The long-term decline of adult tobacco use in Victoria: changes in smoking initiation and quitting over a quarter of a century of tobacco control. Australian and New Zealand Journal of Public Health. 2012; 36(1):17-23.
  48. Li L, Borland R, Yong H, Hitchman SC, Wakefield MA, Kasza KA, Fong GT. The association between exposure to the point-of-sale anti-smoking warnings and smokers' interest in quitting and quit attempts: Findings from the International Tobacco Control Four Country Survey. Addiction. 2012; 107(2):425-33.
  49. Murukutla N, Turk T, Prasad C, Saradhi R, Kaur J, Gupta S, Mullin S, Ram F, Gupta PC, Wakefield M. Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption. Tobacco Control 2012 21: 12-17
  50. Scully M, Wakefield M, Niven P, Chapman K, Crawford D, Pratt I.S., Baur L, Flood V, Morley B. Association between food marketing exposure and adolescents’ food choices and eating behaviours. Appetite. 2011; 58(1):1-5.
  51. Stewart H, Bowden JA, Bayly M, Sharplin G, Durkin S, Miller CL, Givans SE, Warne CD, Wakefield MA. Potential effectiveness of specific anti-smoking mass media advertisements among Australian Indigenous smokers. Health Education Research 2011; 26(6): 961-75.
  52. Wakefield M, Spittal M, Durkin S, Yong H, Borland R. Effects of Mass media campaign exposure intensity and durability on quit attempts in a population-based cohort study. Health Education Research 2011; 26(6): 988-97.
  53. Durkin S, Wakefield M, Spittal M. Which types of televised anti-tobacco campaigns prompt more quitline calls from disadvantaged groups? Health Education Research 2011; 26(6): 998-1009.
  54. White V, Warne C, Spittal M, Durkin S, Purcell K, Wakefield M. What impact have tobacco control policies, cigarette prices and tobacco control program funding had on Australian adolescents' smoking? Addiction 2011; 106(8):1493-502.
  55. Brennan E, Durkin S, Cotter T, Harper T, Wakefield M. Mass media campaigns designed to support new pictorial health warnings on cigarette packets: Evidence of a complementary relationship. Tobacco Control. 2011; 20(6): 412-48
  56. Wakefield MA, Brennan E, Durkin SJ, McLeod K, Smith KC. Still a burning issue: Trends in the volume, content and population reach of newspaper coverage about tobacco issues. Critical Public Health 2011;21(3):313-25.
  57. Gold J, Aitken C, Dixon H, Lim M, Gouillou M, Spelman T, Wakefield M, Hellard M. A randomised controlled trial using mobile advertising to promote safer sex and sun safety to young people. Health Education Research 2011;26(5):782-94
  58. Dixon H, Scully M, Wakefield M, Kelly B, Chapman K, Donovan R. Parent’s responses to nutrient claims and sports celebrity endorsements on energy-dense and nutrient-poor foods: an experimental study. Public Health Nutrition 2011; 14(6):1071-9.
  59. McCarthy M, Scully M, Wakefield M. Does price discounting of cigarettes in milk bars near secondary schools vary by area-level socio-economic disadvantage? Australian and New Zealand Journal of Public Health 2011; 35 (1): 71-74.
  60. Dixon H, Warne C, Scully M, Wakefield M, Dobbinson S. Does the portrayal of tanning in Australian women's magazines relate to real women's tanning beliefs and behaviours? Health Education and Behavior. 2011;(2):132-142
  61. Wakefield M, Brennan E, Durkin S, McLeod K, Smith KC. Making news: The appearance of tobacco control organisations in newspaper coverage of tobacco control issues. American Journal of Health Promotion. 2011; 26(3): 166-171.
  62. Alday J, Murukutla N, Cedillo C, Johns P, Monteiro A, Wakefield M. Smoke-free São Paulo: A campaign evaluation and the case for sustained mass media investment. Salud Publica de Mexico 2010; 52(Suppl 2): S216-S225
  63. Wakefield M, Loken B, Hornik R. Use of mass media campaigns to change health behaviour. The Lancet 2010; 376 (9748): 1261-1271.
  64. Francis K, Dobbinson S, Wakefield M, Girgis A. Solarium use in Australia, recent trends and context. Australian and New Zealand Journal of Public Health 2010; 34 (4): 427-430.
  65. Germain D, Wakefield M, Durkin S. Adolescents' perceptions of cigarette brand image: Does plain packaging make a difference? Journal of Adolescent Health 2010; 46 (4): 385-392.
  66. Germain D, McCarthy M, Wakefield M. Smoker sensitivity to retail tobacco displays and quitting: A cohort study. Addiction 2010; 105 (1): 159-163.
  67. Gartner CE, Chapman SF, Hall WD, Wakefield MA. Why we need tobacco sales data for good tobacco control. (Editorial). Medical Journal of Australia 2010; 192 (1): 3.
  68. Durkin S, Wakefield M. Comparative responses to radio and television anti-smoking advertisements to encourage smoking cessation. Health Promotion International 2010; 25 (1): 5-13.
  69. Dunlop S, Wakefield M, Kashima Y. Pathways to persuasion: Cognitive and experiential responses to health promoting mass media messages. Communication Research 2010; 37 (1): 133-164.
  70. Dunlop S, Kashima Y, Wakefield M. Predictors and consequences of conversations about health promoting media messages. Communication Monographs 2010; 77 (4): 518-539.
  71. Cameron M, Scully M, Herd N, Jamsen K, Hill D, Wakefield M. The role of overweight and obesity in perceived risk factors for cancer: Implications for education. Journal of Cancer Education 2010; 25 (4): 506–511.
  72. Cameron M, Brennan E, Durkin S, Borland R, Travers MJ, Hyland A, Spittal MJ, Wakefield MA. Secondhand smoke exposure (PM2.5) in outdoor dining areas and its correlates. Tobacco Control 2010; 19 (1): 19-23.
  73. Brennan E, Cameron M, Warne C, Durkin S, Borland R, Travers M, Hyland A, Wakefield M. Secondhand smoke drift: Examining the influence of indoor smoking bans on indoor and outdoor air quality at pubs and bars. Nicotine & Tobacco Research 2010; 12 (3): 271-277.
  74. Wakefield M, Cameron M, Murphy M. Potential for smoke-free policies in social venues to prevent smoking uptake and reduce relapse: A qualitative study. Health Promotion Practice 2009; 10 (1): 119-127.
  75. Smith DP, Clements MS, Wakefield MA, Chapman S. Impact of Australian celebrity diagnosis on prostate cancer screening. (Letter to Editor) Medical Journal of Australia 2009; 191 (10): 574-575.
  76. Siahpush M, Wakefield MA, Spittal M, Durkin S, Scollo M. Taxation reduces social disparities in adult smoking prevalence. American Journal of Preventive Medicine 2009; 36 (4): 285-291.
  77. Scully M, Dixon H, Wakefield M. Association between commercial television exposure and fast food consumption among adults. Public Health Nutrition 2009; 12 (1): 105-110.
  78. Morley B, Wakefield M, Dunlop S, Hill D. Impact of a mass media campaign linking abdominal obesity and cancer: a natural exposure evaluation. Health Education Research 2009; 24 (6): 1069-1079.
  79. McLeod K, Wakefield M, Chapman S, Clegg Smith K, Durkin S. Changes in the news representation of smokers and tobacco-related media advocacy from 1995-2005 in Australia. Journal of Epidemiology and Community Health 2009; 63 (3): 215-220.
  80. Durkin S, Biener L, Wakefield M. Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups. American Journal of Public Health 2009; 99 (12): 2217-2223.
  81. Dobbinson SJ, White V, Wakefield MA, Jamsen KM, White V, Livingston PM, English DR, Simpson JA. Adolescents’ use of purpose-built shade in secondary schools: A cluster randomised controlled trial. British Medical Journal 2009; 338: b95.
  82. Dixon H, Scully M, Wakefield M, Murphy M. The prostate cancer screening debate: Public reaction to medical controversy in the media. Public Understanding of Science 2009; 18 (1): 115-128.
  83. Anderson J, Mullins R, Siahpush M, Spittal M, Wakefield M. Mass media campaign improves cervical screening across all socio-economic groups. Health Education Research 2009; 24 (5): 867-875.
  84. White V, Webster B, Wakefield M. Do graphic health warning labels have an impact on adolescents' smoking-related beliefs and behaviors? Addiction 2008; 103 (9): 1562-1571.
  85. Wakefield M, Germain D, Henriksen L. The effect of retail cigarette pack displays on impulse purchase. Addiction 2008; 103 (2): 322-328.
  86. Wakefield M, Germain D, Durkin S. How does increasingly plainer cigarette packaging influence adult smokers’ perceptions about brand image? An experimental study. Tobacco Control 2008; 17 (6): 416-421.
  87. Wakefield M, Durkin S, Spittal M, Siahpush M, Scollo M, Simpson J, Chapman S, White V, Hill D. Impact of tobacco control policies and mass media campaigns on monthly adult smoking prevalence: Time series analysis. American Journal of Public Health 2008; 98 (8): 1443-1450.
  88. Scully M, Wakefield M, Dixon H. Trends in news coverage about skin cancer prevention, 1993-2006: Increasingly mixed messages for the public. Australian and New Zealand Journal of Public Health 2008; 32 (5): 461-466.
  89. Mullins R, Wakefield M, Broun K. Encouraging the right women to attend for cervical cancer screening: Results from a targeted television campaign in Victoria, Australia. Health Education Research 2008; 23 (3): 477-486.
  90. Morley B, Chapman K, Mehta K, King L, Swinburn B, Wakefield M. Parental awareness and attitudes about food advertising to children on Australian television. Australian and New Zealand Journal of Public Health 2008; 32 (4): 341-347.
  91. McLeod K, White V, Mullins R, Davey C, Wakefield M, Hill D. How do friends influence smoking uptake? Findings from qualitative interviews with identical twins. Journal of Genetic Psychology 2008; 169 (2): 117-131.
  92. Hill D, Wakefield M. Understanding and influencing cancer-related beliefs and behaviour can improve outcome. The Lancet Oncology 2008; 9 (11): 1020-1021.
  93. Durkin S, Wakefield M. Interrupting a narrative transportation experience: Program placement effects on responses to anti-smoking advertising. Journal of Health Communication 2008; 13 (7): 667-680.
  94. Dunlop S, Wakefield M, Kashima Y. The contribution of anti-smoking advertising to quitting: Intra- and inter-personal processes. Journal of Health Communication 2008; 13 (2): 250-266.
  95. Dunlop S, Wakefield M, Kashima Y. Can you feel it? Negative emotion, risk, and narrative in health communication. Media Psychology 2008; 11 (1): 52-75.
  96. Dobbinson SJ, Wakefield MA, Jamsen KM, Herd NL, Spittal MJ, Lipscomb JE, Hill DJ. Weekend sun protection and sunburn in Australia: Trends (1987-2002) and association with SunSmart television advertising. American Journal of Preventive Medicine 2008; 34 (2): 94-101.
  97. Dobbinson S, Wakefield M, Hill D, Girgis A, Aitken J, Beckmann K, Reeder AI, Herd N, Fairthorne A, Bowles K-A. Prevalence and determinants of Australian adolescents’ and adults’ weekend sun protection and sunburn, summer 2003-2004. Journal of the American Academy of Dermatology 2008; 59 (4): 602-614.
  98. Dixon HG, Lagerlund M, Spittal MJ, Hill DJ, Dobbinson SJ, Wakefield MA. Use of sun protective clothing at outdoor leisure settings from 1992 to 2002: Serial cross-sectional observation survey. Cancer Epidemiology, Biomarkers & Prevention 2008; 17 (2): 428-434.
  99. Dixon H, Dobbinson S, Wakefield M, Jamsen K, McLeod K. Portrayal of tanning, clothing fashion and shade use in Australian women's magazines, 1987-2005. Health Education Research 2008; 23 (5): 791-802.
  100. Clegg Smith K, Wakefield MA, Terry-McElrath Y, Chaloupka FJ, Flay BR, Johnston L, Saba A, Siebel C. Relation between newspaper coverage of tobacco issues and smoking attitudes and behaviour among American teens. Tobacco Control 2008; 17 (1): 17-24.
  101. Clegg Smith K, Siebel C, Pham L, Cho J, Singer RF, Chaloupka FJ, Griswold M, Wakefield M. News on tobacco and public attitudes toward smokefree air policies in the United States. Health Policy 2008; 86 (1): 42-52.
  102. Biener L, Wakefield M, Shiner CM, Seigel M. How broadcast volume and emotional content affect youth recall of anti-tobacco advertising. American Journal of Preventive Medicine 2008; 35 (1): 14-19.
  103. Terry-McElrath YM, Wakefield MA, Emery S, Saffer H, Szczypka G, O’Malley PM, Johnston LD, Chaloupka FJ, Flay BR. State anti-tobacco advertising and smoking outcomes by gender and race/ethnicity. Ethnicity and Health 2007; 12 (4): 339-362.
  104. Szczypka G, Wakefield MA, Emery S, Terry-McElrath YM, Flay BR, Chaloupka FJ. Working to make an image: An analysis of three Philip Morris corporate image media campaigns. Tobacco Control 2007; 16 (5): 344-350.
  105. Slater S, Chaloupka FJ, Wakefield M, Johnston LD, O’Malley P. The impact of retail cigarette marketing practices on youth smoking uptake. Archives of Pediatrics & Adolescent Medicine 2007; 161 (5): 440-445.
  106. Siahpush M, Wakefield M, Spittal M, Durkin S. Antismoking television advertising and socioeconomic variations in calls to Quitline. Journal of Epidemiology and Community Health 2007; 61 (4): 298-301.
  107. Livingston P, Wakefield M, Elwood JM. Community attitudes towards the early detection of cancer in Victoria, Australia. Australian and New Zealand Journal of Public Health 2007; 31 (1): 26-29.
  108. Germain D, Wakefield M, Durkin S. Non-smokers' responses when smokers light up: A population-based study. Preventive Medicine 2007; 45 (1): 21-25.
  109. Dixon HG, Scully ML, Wakefield MA, White VM, Crawford DA. The effects of television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social Science & Medicine 2007; 65 (7): 1311-1323.
  110. Dixon H, Dobbinson S, Wakefield M, Jamsen K, McLeod K. Portrayal of tanning, clothing fashion and shade use in Australian women's magazines, 1987-2005. Health Education Research 2007; 23 (5): 791-802.
  111. Davis RM, Wakefield M, Amos A, Gupta PC. The hitchhiker’s guide to tobacco control: A global assessment of harms, remedies, and controversies (Invited paper) Annual Review of Public Health 2007; 28: 171-194.
  112. Wakefield M, Terry-McElrath Y, Emery S, Saffer H, Chaloupka F, Szczypka G, Flay B, O’Malley PM, Johnston LD. Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions, and behavior. American Journal of Public Health 2006; 96 (12): 2154-2160.
  113. Wakefield M, McLeod K, Perry CL. "Stay away from them until you're old enough to make a decision": Tobacco company testimony about youth smoking initiation. Tobacco Control 2006; 15 (Supp 4): iv44-iv53.
  114. Wakefield M, Germain D, Durkin S, Henriksen L. An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays. Health Education Research 2006; 21 (3): 338-347.
  115. Wakefield M, Durrant R. Effects of exposure of youths at risk for smoking to television advertising for nicotine replacement therapy and Zyban®: An experimental study. Health Communication 2006; 19 (3): 253-258.
  116. Ross H, Chaloupka F, Wakefield M. Youth smoking uptake progress: Price and public policy effects. Eastern Economic Journal 2006; 32 (2): 355-367.
  117. Patton GC, Coffey C, Carlin JB, Sawyer SM, Wakefield M. Teen smokers reach their mid twenties. Journal of Adolescent Health 2006; 39 (2): 214-220.
  118. Hyland A, Wakefield M, Higbee C, Szczypka G, Cummings KM. Anti-tobacco television advertising and indicators of smoking cessation in adults: A cohort study. Health Education Research 2006; 21 (3): 348-354.
  119. Durkin S, Wakefield M, Spittal M. Looking for boomerang effects: A pre-post experimental study of the effects of exposure of youth to television advertising for nicotine replacement therapy and Zyban®. Addictive Behaviors 2006; 31 (12): 2158-2168.
  120. Durkin S, Wakefield M. Maximizing the impact of emotive antitobacco advertising: Effects of interpersonal discussion and program placement. Social Marketing Quarterly 2006; 12 (3): 3-14.
  121. Dobbinson S, Wakefield M, Sambell N. Access to commercial indoor tanning facilities by adults with highly sensitive skin and by under-age youth: Compliance tests at solarium centres in Melbourne, Australia. European Journal of Cancer Prevention 2006; 15 (5): 424-430.
  122. Clegg Smith K, Wakefield M, Edsall E. The good news about smoking: How do U.S. newspapers cover tobacco issues? Journal of Public Health Policy 2006; 27 (2): 166-181.
  123. Clegg Smith K, Wakefield M. Newspaper coverage of youth and tobacco: Implications for public health. Health Communication 2006; 19 (1): 19-28.
  124. Biener L, Reimer RL, Wakefield M, Szczypka G, Rigotti NA, Connolly G. Impact of smoking cessation aids and mass media among recent quitters. American Journal of Preventive Medicine 2006; 30 (3): 217-224.
  125. Wakefield M, Szczypka G, Terry-McElrath Y, Emery S, Flay B, Chaloupka F, Saffer H. Mixed messages on tobacco: Comparative exposure to public health, tobacco company- and pharmaceutical company-sponsored tobacco-related television campaigns in the United States, 1999–2003. Addiction 2005; 100: 1875-1883.