BSc (Civil Engineering) (OSU); MSc (Civil Engineering) (OSU); PhD (Transportation Systems Analysis) (MIT), FASSA

Joffre Swait is widely published in marketing, choice modeling, transportation planning, environmental economics and health economics. His research output has largely been in topics related generally to human decision making and consumer behaviour, but includes pioneering work in brand equity. His early work in the empirical modeling of choice set formation initiated a research stream on econometric models of constrained decision making. He is a co-author (with Jordan Louviere and David Hensher) of one of the top 3 texts in the choice modeling canon, which since 2000 has been a leading general reference in the stated preference literature.

In addition, with Tulin Erdem, Professor Swait was instrumental in developing the information economics signaling framework for brand equity valuation. Beginning in 1994, Erdem and Swait proceeded with an extensive program of testing the signaling theory and measurement model across cultures and economies, time, product domains and demographic segments, resulting in a generalizable set of propositions about the creation of consumer-based brand value, with actionable implications for marketing brand management and strategy professionals.

He has published in all the major marketing journals (Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology), as well as in leading journals of other fields (Transportation Research Parts A & B, Journal of Environmental Economics and Management, Health Economics, Value in Health, Social Science and Medicine). He was on the Editorial Boards of Marketing Science (2003-2010), Journal of Marketing Research (2011-2016), Journal of Retailing and Consumer Services (since 1996) and Transportation Research Part B (since 2004). According to Google Scholar metrics, he has an h-index of 41 overall and 33 in the last 5 years, with a total of 18,700 citations as of this writing.

Academic Employment

Erasmus School of Health Policy & Management, Erasmus University Rotterdam, The Netherlands (January 2019-present): Visiting Professor of Choice Modelling. Associated with the Erasmus Choice Modelling Centre.

Institute for Choice (I4C), Faculty of Business, University of South Australia, Sydney, Australia (March 2014-June 2018): Research Professor & co-Director

Centre for the Study of Choice (CenSoC), School of Marketing, Faculty of Business, University of Technology Sydney, Australia (Sept 2011-February 2014): Research Professor: co-Director (Academic) of CenSoC

Dept. of Marketing, Business Law and Economic Analysis, Faculty of Business, University of Alberta, Canada. (July 2008-August 2011): Full (Tenured) Professor

Dept. of Marketing, Business Law and Economic Analysis, Faculty of Business, University of Alberta, Canada. (Sept 2002-June 2008): Adjunct Professor

Marketing Dept., College of Business Administration, University of Florida,USA. (August 1994-June 1996): Assistant Professor

Dept. of Transportation, Escola Politecnica, University of Sao Paulo (EPUSP). (Mar 1989-Dec 1989): Associate Professor

Logistics and Cargo Transportation Area - Transportation Engineering Program, Federal University of Rio de Janeiro (COPPE/UFRJ). (July 1985-Sept 1986): Associate Professor (Level B)

Instituto Tecnológico de Aeronáutica - ITA (Air Force Technology Institute) – São José dos Campos, Brazil. (June 1984-May 1985): Associate Professor (Level I)

Industry/Government Employment

Advanis Inc., Edmonton, Canada (October 1993-present): Partner (currently inactive)

Decision Research/Mercer Management Consulting, Lexington, MA (April 1992-October 1993): Senior Associate

Cambridge Systematics, Inc., Oakland, CA (July 1991-Feb 1992): Senior Associate

Instituto de Pesquisas Tecnologicas do Estado de Sao Paulo S/A (Technological Research Institute of the State of Sao Paulo), Brazil (Sept 1988-Mar 1990): Senior Researcher, Transportation Engineering Group, Division of Economics and Systems Engineering.

DisBra - Distribuidora Brasileira de Produtos S/A (Food Distribution Company), Brazil (Sept 1987-July 1988): Chief of Planning and Analysis, Logistics Division; Interim Logistics Manager for Central Area (Jan 1988-July 1988).

BRAP Engenheiros Consultores Ltda. (Oct 1986-Aug 1987): Software Development Manager

IPEA - Instituto de Planejamento Economico e Social (federal government research institute) (Aug 1985-Sept 1986): Consultant to develop diesel oil demand models for the urban freight distribution sector in Brazil.

Massachusetts Institute of Technology (Aug 1980-July 1984): Research Assistant, Transportation Systems Division, Dept. of Civil Engineering.

GEIPOT - Empresa Brasileira de Planejamento de Transportes (federal government transportation planning agency) (June 1976-Aug 1980): Research engineer (junior and middle grades), Model Analyst.

2017 Elected Fellow of the Academy of Social Sciences in Australia

2016 Award for Community Engaged Research, UniSA Business School, University of South Australia

2015 Award for Research Excellence, UniSA Business School, University of South Australia

2014 Outstanding Article Award, Agricultural & Applied Economics Association

Adamowicz, WIktor and Joffre Swait (2012) “Are food choices really habitual? Integrating habits, variety seeking and compensatory choice in a utility maximizing framework,” American Journal of Agricultural Economics, doi:10.1093/ajae/aas078, 1-25.

2006 Best Conference Paper Award, American Academy of Advertising

Kim, Jooyoung, Jon Morris and Joffre Swait (2008) Antecedents of True Brand Loyalty, Journal of Advertising, 37(2):99-117.

1980-1984, CNPq (Conselho Nacional de Pesquisa e Desenvolvimento) – PhD Support Grant from the Brazilian national research foundation

  1. Dellaert, Benedict GC, Joffre Swait, Wiktor L Adamowicz, Theo A Arentze, Elizabeth E Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M Feinberg, Anthony AJ Marley, Linda C Salisbury (2017) “Individuals' Decisions in the Presence of Multiple Goals”, Workshop report, 10th Triennial Invitational Choice Symposium, Customer Needs and Solutions, published online May 11, 2017, DOI: 10.1007/s40547-017-0071-1.
  2. Erdem, Tulin and Joffre Swait (2016) “The Information Economics Perspective on Brand Equity”, Foundations and Trends in Marketing, 10(1):1-59, DOI: 1561/1700000041.
  3. Lancsar, Emily and Joffre Swait (2014) “Reconceptualising the External Validity of Discrete Choice Experiments,” PharmacoEconomics, DOI: 10.1007/s40273-014-0181-7, 32(10):951-965.
  4. Li, Lianhua, Wiktor Adamowicz, and Joffre Swait (2015) “The Effect of Choice Set Misspecification on Welfare Measures in Random Utility Models”, Resource and Energy Economics, doi:10.1016/j.reseneeco.2015.07.001, 42:71-92.
  5. Marley, A.A.J. and Joffre Swait (2017) “Goal-Based Models for Discrete Choice Analysis”, Transportation Research Part B, 101, 72-88, DOI: 10.1016/j.trb.2017.03.005.