BA(Hons), MCom (Melb), MSc, PhD (MIT)

Marketing
2013

Professor John Roberts holds joint appointments as Professor of Marketing at the University of New South Wales and the London Business School. He is currently researching marketing strategies for a sustainable planet; strategic marketing metrics; and biases and heuristics in consumer decision making. He has an abiding interest in analysis of the demand side of markets that leads to improved management decision making; that is, the translation of managerial insight into marketing action. His research is informed by psychology and microeconomics and uses statistical and econometric tools.

Professor Roberts has held visiting appointments at Stanford University, the Massachusetts Institute of Technology; the Hong Kong University of Technology and the University of Hamburg, as well as being an Academic Trustee of the Marketing Science Institute. He has considerable industry experience and founded Marketing Insights, now a part of Nielsen Research. He is a member of the ARC College and sits on the Editorial Boards of the Journal of Marketing Research, Journal of Forecasting, Marketing Science, and the International Journal of Research in Marketing amongst others.

He is a recipient of the American Marketing Association's John A Howard Award for the top Doctorate in the US, its William O'Dell Award for the most influential piece of research published in the Journal of Marketing Research published five years previously, and its Advanced Research Techniques Forum Best Paper Award. He has been a finalist in the Society for Marketing Science John D Little Award for the top marketing science paper three times and Runner-Up in its Best Marketing Practice Award twice.

In 2018 he was awarded INFORMS Society for Marketing Science Buck Weaver Award for Lifetime Contributions to the Theory and Practice of Marketing Science

Professor Roberts specializes in:

  • Marketing strategy and new products
  • Marketing accountability
  • Marketing models and marketing metrics, including big data problems.
  • Australian Research Council College (2013 - )
  • Head of Marketing Discipline, Australian Graduate School of Management (2002 - 2008)
  • Executive Director, Centre for Applied Marketing, Australian Graduate School of Management (2005 - 2008; 1987 - 1988)
  • Academic Trustee, Marketing Sciences Institute, Cambridge, MA (1996 - 1998)
  • NSW Marketing Manager, Telecom Australia, Sydney (1977 - 1980)
  • Senior Research Officer, Sampling & Methodology Branch, Australian Bureau of Statistics (1970 - 1972)
  • Fellow, Australia and New Zealand Academy of Marketing

  • Fellow, Australian Institute of Management

  • Fellow, Australian Marketing Institute

  • Fellow, Australian Market and Social Research Society

  • INFORMS Society for Marketing Science Buck Weaver Award for Lifetime Contributions to the Theory and Practice of Marketing Science
  • Sir Charles McGrath Medal, Australian Marketing Institute (2011)
  • Finalist, INFORMS/MSI Marketing Science Best Practice Prize (2009, 2003)
  • Finalist, John DC Little Award for best paper in marketing science (thrice) for the top paper in quantitative marketing published in the previous year (2005, 1990, 1988)
  • Distinguished Researcher Award, Australian Graduate School of Management (2005)
  • Winner, American Marketing Association Advanced Research Techniques Forum Best Paper Award (2002)
  • Winner, American Marketing Association William O’Dell Award for the most influential paper in Journal of Marketing Research five years previous (1996)
  • Winner, American Marketing Association John A. Howard Doctoral Dissertation Competition for the top US doctorate in marketing (1985)
  • First Prize, MSI Consumer Durables Research Competition (1985)
  • Emeritus Scientia Professor, The University of New South Wales (2009 - )
  • Winner, ANZ Marketing Academy Distinguished Marketing Educator Award (1997)
  • AGSM Distinguished Teaching Award (1992)
  • Harkness Fellow (1980 - 1982)

John Roberts, Ujwal Kayande and Stefan Stremersch (2013) 'From Academic Research to Marketing Practice: Exploring the Marketing Science Value Chain' in International Journal of Research in Marketing, 30 (forthcoming)

Gary Lilien, John H. Roberts, and Venkatesh Shankar (2013) 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects', in Marketing Science March/April pp 229-45

Mathew Chylinski, John Roberts and Bruce Hardie (2012) 'Modeling Consumer Learning of New Binary Attribute Imporance Accounting for Priors, Bias, and Recency', in Marketing Science, (Lead article) pp 549-66

John Roberts (2011) 'A Conceptual Framework for Studying the Interaction of Demand, Supply and the Market Environment in Product Line Optimization', in International Journal of Research in Marketing, (March) pp 23-25

Peter Danaher, John Roberts, Ken Roberts, and Alan Simpson (2011) 'Jetstar: A Dynamic Model of Consumer Choice to Guide Brand Development', in Marketing Science, Runner Up, Marketing Science Practice Prize. 30 No. 4 pp 586-94

John Roberts (2010) 'Has Research in Marketing Lost its Way?' in Australasian Journal of Marketing, 18, No. 3 pp 161-64

Priya Ragubhir, John Roberts, Kay Lemon and Russell Winer (2010) 'Why, When and How should the Effect of Marketing be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', in Journal of Public Policy & Marketing (Special issue on Stakeholder Marketing) 20 (1) pp 66-77

John Roberts and Gary Lilien (2009) "Special Section Introduction: The 2007 ISMS Practice Prize Competition', in Marketing Science, 28 (4) pp 617-619

Baljit Sidhu and John Roberts (2008) 'The Marketing Accounting Interface – Lessons and Limitations', in Journal of Marketing Management 24, No 7-8 (Special Issue on the Marketing Accounting Interface. Lead article) pp 669-86

Tim Ambler and John Roberts (2008) "Assessing Market Performance: Don't Settle for a Silver Metric", in Journal of Marketing Management 24, No 7-8 (Special Issue on the Marketing Accounting Interface) pp 733-50

John Roberts and Gary Lilien (2008) 'Special Section Introduction: The 2006 ISMS Practice Prize Competition', in Marketing Science 27 (4), pp 542-4